How to Use the Broken Link Building Strategy successfully

You’ve likely study a lot about using broken links being a strategy. The questions that usually come up with this strategy are the following:

How do you find broken links that could develop into link building opportunities?

And how do you encourage the webmasters with broken links on their website to change the broken link to yours?

In this post, we’re going to look at broken link building tools, ways to discover broken links, and how to acquire them.

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Why the Broken Link Building Strategy Works


Why is the search for broken links so important? It’s because it works. No webmaster that takes pride in their website would like to lead visitors to a 404 page or even a business that is no longer operational.

Unlike the typical link request, you’re actually doing the webmaster a favor by not only letting them know they have broken links (a problem), but also giving them a replacement for those broken links (a solution).

I’ve personally used this approach to achieve links on. EDU sites and other high authority pages. Supposing the website was still being maintained, the request was typically a success.


First off, let’s look at some of the tools you’ll need to use for your strategies in this post.

CognitiveSEO: Their backlink reporting tool doesn’t just show you backlinks; it allows you to filter them by keywords, kind them by specialist, and much more which makes it perfect to use when trying to find the best backlinks regarding broken links you’ve discovered.

Google Alerts: Keep up with the latest news about your competitors just in case one of them goes out of business. Jump on individuals opportunities as soon as possible, especially if you are not their only SEO-savvy competitor.

Verify My Linksor Link Checker: Browser extensions for Google Stainless- and Firefox that allow you to see broken links on any webpage quickly. Use this on large resource and links pages to find out of date sites in the industries you happen to be building links regarding.

Now, let’s dive into broken link discovery.

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How to Discover Broken Links

Listed below are a few strategies to find broken (or shortly to be broken) links that can help you create more links to your own websites:

1) Check resource lists.

While it’s hit and miss, the most common way to find broken links is by just looking at resource link lists that suit the website’s market that you are link constructing for to see when any similar sites are no longer operational.

For example , let’s say you happen to be link building for an investment website. You can search for a selection of keyword combinations (such as investment assets inurl: links) on Google to find sites that link to be able to investment resources.

Click on the most promising results and then use a web browser extension to highlight broken links within the pages. These may highlight broken links on a page.

Today, let’s say that you were building a website that covered investment rarities. You could grab the broken link away from this example and run it through your backlink checking tool. Then you could start working to obtain the thousands of links built to this website.

2 . Monitor your competitors.

What’s the best news you could discover on-line? How about that a competing website with a great deal of links has gone out of business. If you keep up with the latest news about your competitors, you will probably find out one day that they are going out of business.

For example , one of my favorite tools to use to schedule twitter updates is Buffer. Their particular biggest competition had been Timely. is who else recently announced that they were retiring. This is actually an even better broken link opportunity in the sense that while the website is not lower, they are recommending Stream as an alternative.

Buffer could now use an one way link checking tool to see what links Timely. is has built to their domain and attempt to acquire them. As a bonus, they can note that their former competitor endorses them. This is why it never ever hurts to monitor the news about your competition and businesses within the market you are link constructing for. You never know when thousands of links could be up for grabs.

3. Don’t forget local opportunities.

If you’re working with a local business website, then don’t rule out local broken links. Yelp can be a good way to find similar businesses that have been closed in particular places.

For example , let’s say you are link constructing for a tavern in the Phoenix area. You can use the following Google search for similar businesses in the Phoenix area that are now closed.

site: intitle: closed intitle: phoenix, az tavern

You’ll have the following results:

Go to these Yelp web pages to find the website of the local taverns, then use your backlink reporting tool to find individuals websites’ backlinks.

Today, look at the details. If a business has only one location and it’s closed, it will be quite easy as their site will likely be shut down as well. For local businesses with multiple places (some of which may still be operational), the site may still be up-your goal then will be to find backlinks specifically referencing the places that are actually closed.

Use a backlink reporting tool that allows you to filter backlinks by keyword, narrowing throughout the 182 links analyzed to just the ones for your closed Phoenix place, since the ones in Chandler and Chandler are still operational.

Now you can contact the webmasters that are linking to the closed tavern, letting them know it’s closed and that you have a new place they should try out instead.

How to Approach Webmasters

Now that you know several ways to find broken links, your next goal is to contact the site owners and encourage them to switch out their particular broken links with yours. Here are some ways to approach webmasters that might improve your chances of success:

As the Business Owner and Employee

First off, you can approach the webmaster as someone through the business itself. Allow webmaster know that the site / business that they are linking to is no longer in service, but that you simply provide similar details, products, or providers. For bigger sites and blogs, maybe even consider offering them a trek of your product or service so they can see why they need to start recommending you in place of your former competition.

As a Fan of the Website

The next method is as a randomly visitor or enthusiast of the website with all the broken link. Allow webmaster know that you love the resources they will share, but you just noticed that one of them is out of date. Then offer them one (or more) alternatives.

Being a Marketer / SEO

Since there is a good possibility that you are an online marketer / SEO getting close to the broken link strategy, this one is probably the most likely to apply to you. The catch when telling people you happen to be an SEO when sending a link request? Website owners (especially bloggers) are getting privy to the game and looking for monetary compensation regarding adding links. The only way to get around this is to make your demand as helpful to the webmaster as possible.

Allow webmaster know about their particular broken links, and after that let them know about a good alternative or two, including the website you happen to be building links regarding. If you focus your email more on helping the webmaster and less on your SEO goals, you’ll most likely end up with a good response.

Additional Broken Link Building Resources

Want to learn more about the broken link building process, or simply just want to make it easier? Here are some additional assets:

49 Broken Link Building Resources: This post links to tool reviews, interviews with link building experts, process guides, and more.

Broken Link Finder: If you don’t have got time to go out and look for broken links, let this tool automate the process.